How to Make Your Business Look Bigger Than It Is (Without Lying).

When we look at bigger businesses or bigger competitors, everything seems rosy. They look like they have more credibility, more trust, and it always seems like they have more budget to play with, too.

Just because you’re an SME however, doesn’t mean you have to look like a small fish. With the right approach to developing your brand, you can leave the right kind of impression on potential customers. Looking like a much bigger operation without stretching the truth too far.

How to Do It:
Easy wins, low-hanging fruit. Whatever you want to call it, you have to make sure you’re covering off the most simple but effective ways to make your brand look polished, professional, and ready for those big opportunities:

  • Consistent Branding Across All Platforms
    Big businesses don’t have mismatched logos, outdated social media banners, or 10 different email signatures. Make sure your visuals and messaging are uniform at all times.
  • Professional Website & Email

    An up-to-date website and a proper email domain (no @gmail.com addresses!) go a long way in building credibility. You’d be surprised how far some companies go without these. And be honest with yourself, if your site looks outdated, it’s time for a refresh.
  • High-Quality Design & Photography

    Blurry logos and stock images from 2007 are going to contradict all your claims of unique service and experience. Investing in professional design support and custom photography can make a huge difference.
  • Tone of Voice & Messaging

    Sound confident and authoritative. Big brands have a clear, consistent way of communicating—so should you. Consistency is key.
  • Testimonials & Case Studies

    Showcase the work you’ve done and the happy customers you’ve helped. Nothing makes you look established like real-world success stories. This has been one of our strongest tools when approaching potential customers. If you’ve got the experience, show it off in the best way you can.

Next steps:

I believe that a consistent brand, a polished online presence, and confident messaging can convey a bigger, more professional image without pretending to be something you’re not.

You don’t need a massive budget to look like a serious player, but you have to invest in your brand if you want to grow.

Want to learn more about how Sevenfive can help your brand? Get in touch.