The Dalmore.

Website design.

The Dalmore means luxury, and while misty glens and leaping stags are important in the whisky world, they don’t say much about modern, aspirational lifestyles. History is something to be proud of, but the future is more exciting.

The brand has a new direction, and it was our job to translate this lifestyle concept into a straightforward user journey and a beautiful website design.

Visual Language.

When working with an established brand like The Dalmore, consumers know what to expect, so it’s more important to evolve the Visual Language rather than rip it up and start again.

Existing graphic elements were progressed to give a lighter, more modern feel. And an expansion of the brand typography approach helped get across product info in an on-brand yet modern and stylish way.