REAL Staffing.

Brand & visual language development.

Working across 15 countries, REAL Staffing is one of Europe’s leading STEM recruitment heavyweights.

If you offer high-end services in a crowded market, it can be hard to represent what you do while relying on stock imagery. With this in mind, the decision was made to move away from the generic and start to show the brand in a more unique way.

Creative Approach.

The existing brand identity stayed in place while the Sevenfive team recreated the entire visual language from scratch.

High-concept illustrations were created to show the various specialist STEM fields in which Real worked. Each concept showed details and insight from the world of Science, Technology, Engineering, and Mathematics.

Design styles & guidelines.

The hand-finished style of the illustrations was used throughout a range of communication and marketing materials. Real is a people business, and a natural and inviting approach was used to promote the business.

All these elements, including bespoke icons, were combined in detailed brand and design guidelines. Allowing in-house teams to keep the message on-brand for years to come.