Building a brand for a global leader.
Case study: Industrial Physics.
Following a period of sustained growth and a number of strategic acquisitions, Industrial Physics is set to become the global leader in testing & measuring equipment.
The company required a single voice for use throughout all brand, design and marketing materials. Bringing a global brand approach for all future marketing communications.
The brief.
Full rebrand and design development for Industrial Physics. The global leader in manufacturing testing & measuring equipment.
Build a visual language that communicates the organisation’s purpose and approach while providing a range of flexible internal and external marketing materials to help deliver their message.
Deliverables:
• Brand re-development
• Full brand book
• Creative usage guidelines
• Brand colour palette
• Image bank development
• Bespoke icons & illustrations
• Brand message and TOV
• Brochure design templates
• Technical manual design
• Event collateral
• Signage
Our Approach.
Industrial Physics had a trademark-registered brand identity, so the creative approach needed more evolution than revolution. The logo was tightened up, tweaked and renovated to create a future-proofed marque more befitting of the organisation while also creating design details that would go on to be applied throughout the broader design approach.
The company, however, required a single voice for use throughout all brand, design and marketing materials. Bringing a global brand approach for all future marketing communications.
Brand identity evolution.
Using the existing identity as a guide, design elements were tweaked and focused to produce a precise and striking logo. These elements also provided an ideal starting point for the creation of the brand’s visual language.
Creating a visual language for your brand.
Any successful brand development project requires a strong visual language to build communication materials around. This provides businesses with the ability to create striking and easily recognisable marketing long after the brand project has been completed.
Brand imagery: A sense of ownership.
Design details, brand colour-ways and subtle overlays provides ownership over stock imagery. Delivering a cost-effective way of creating a flexible image bank.
Bespoke iconography.
For use on and offline, these icons all contain design elements and details from the rebrand.
Extensive brand guidelines.
To aid in-house teams, extensive and detailed brand guidelines were created to cover every aspect of brand communications. From creating technical product manuals, promotional brochures and event collateral to digital campaigns and social media marketing.
