Brand development for tasty, sustainable, subscription service.
Fishbox. From sea to plate.
Sustainable is a buzzword used by companies large and small the world over but not many can make the claim as solidly as Fishbox. Buying direct from small boats and prioritising mixed boxes to utilise what has been landed, allows Fishbox to supply the freshest, most sustainable fish around.
Organic growth and Edge Fund success allowed Fishbox to fully re-brand and re-market themselves to their ever growing customer base. Working with the owners directly, Sevenfive built the new brand from scratch and produce a range of vibrant marketing materials in the process.
With a pared down brand marque, the opportunity was there to create a fun, approachable personality for Fishbox. Out with delivery of the product, Fishbox had not been communicating with their customers a great deal. With this set to change, a wide range of assets were needed for marketing materials.
Packaging and print materials were re-worked to reflect the new brand and new photography - showing suppliers, staff and products alike - was commissioned to help tell the Fishbox story.
Customer growth had been for the most part, organic and had produced a number of dedicated 'Fishboxers' who interact with the company, sharing recipes and ideas via social media. A new website was designed and built to incorporate a bespoke ordering system and a recipe archive showing customer submissions.
