Lifelong Smiles.


Brand, animations, and campaign for dental awareness.


Feeling good about visiting the dentist can be the important first step for children and young people.

When children are referred to the Public Dental Service, a lack of knowledge can lead to fear, worry and even missed appointments.

Working with NHS GGC, the Public Dental Service, and the Oral Health Directorate, Sevenfive created a campaign, characters and a range of animations to help keep everyone fully informed and feeling good about visiting the dentist.

Lifelong Smiles.

The campaign messaging and animations will be promoted throughout health centres and dental surgeries, with QR codes being added to appointment cards for all patients. The campaign is designed to work alongside the NHS GGC ChildSmile programme.