Rebrand for Sexual Health Services.


Fully inclusive and flexible. This rebrand and marketing comms project helped the Sandyford Organisation communicate in a way fit for 2021.

The Sandyford name is synonymous in West Central Scotland with sexual health services. The way these services are delivered has changed and these changes needed to be reflected in the way the organisation communicates.

Support and counselling are just as important as clinics and testing and this inclusive, embracing attitude needed to be reflected in the full organisation rebrand.

To help deliver this, a suite of bespoke illustrations were created to help populate marketing materials. From simple icons to inclusive depictions of service users, the overall message was developed while avoiding stereotypes and clichés.

With day-to-day comms being managed in-house, brand guidelines and templates were created to help the Sandyford team cost-effectively take control of their marketing.

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