Designing a new Glasgow classic.
A new Glasgow classic.
Hutcheson Hall began life in the early 1800’s as a memorial to George and Thomas Hutcheson, two of Glasgow’s wealthiest merchants who had previously founded Hutchesons Hospital at the Trongrate and Hutchesons Grammar School.
After taking on the lease in 2013, The Rusk Company worked with The National Trust for Scotland restoring the Grade ‘A’ listed landmark and transforming it into a high end bar and restaurant. The Rusk Company approached Sevenfive Creative to help create a brand for a bar and brasserie that would become a new Glasgow classic.
Hutchesons comes with history built in and this was the starting point for creating an identity that would spearhead the brand and for the development of further materials. Using the original Hutchesons family crest we were able to produce an identity not only fitting of the venue but also incorporating elements from its unique past.
A teaser campaign was developed to help build interest during the lengthy fit out process. This included a social media campaign, outdoor advertising and photography to show the faded glamour of the interiors.
Hutchesons is a venue keen to provide an end-to-end service, ensuring that your entire visit lives up to your expectations and matches the stunning surroundings. Additional print and marketing materials were developed to help add to the experience.
