Selling Glasgow’s oldest sports retailer to the masses.
Greaves Sports. A Glasgow institution.
The Greaves family have been supplying Glasgow's sporting needs since the 1930s, all the while changing with the times and staying at the forefront of sports technology while retaining their traditional values and a focus on service.
During this time, they have developed loyalty from both customers and suppliers alike. Working closely with global brands and building partnerships allow Greaves to deliver a service and range unrivalled by their competitors and give the company the ability to punch above their weight.
For any retailer, Christmas is a key time of year. For this, integrated campaigns were developed to focus not only on core product but also on the store as a one-stop shop for a range of gifts. In-house brochures – gift guides – were produced to cover featured products and offers.
These campaigns could then be rolled out to cover key channels including print, press, outdoor, TV & digital advertising.
Day to day marketing and product launch campaigns allow Greaves to stay in constant communication with their loyal customer base. Allowing the company to grow without losing sight of its true focus – sport.
