More than a magazine for Carron Bathrooms.
Carron Lifestyle.
Carron Bathrooms are mainly trade focussed in their marketing. There is still a need, however, for a range of communications that address both B2B and B2C customers. The Lifestyle magazine was developed to do just that.
Produced to coincide with the KBB trade event in Birmingham, the magazine, now on its third issue, covers a range of product and lifestyle topics.
The publication gives Carron a chance to have some fun. Interviews with the likes of 'Arran, Sense of Scotland' mix with tips and how-to guides on everything from bathing dogs to city living. This also creates the opportunity to use location photography and bespoke illustrations to create a brighter, more inviting piece of brand communications.
The Lifestyle magazines allow Carron to have a bit of fun while engaging with suppliers and makers outwith the traditional bathroom industry. All while delivering functional brand and product communications.
