A breakthrough in ‘After Alcohol’ recovery.
Bounce Back.
The functional drinks market is a crowded one, so the launch of Bounce Back was always going to have its obstacles. But if you've created an 'After-Alcohol Recovery Drink' you first have to convince everyone that this isn't some anecdotal 'cure' or old wives tale. This is science.
To create stand-out, a brand had to be developed that showed potential customers that Bounce Back is a high-end, functional drink. Definitely not part of the energy drink market.
Not only is the market strictly regulated, Bounce Back had to explain and convince buyers that this drink worked. Legislation won't allow any reference to a 'hangover cure' so a positive, forward-looking brand had to be developed.
The marque itself represents the movement from night to day. Blues and yellows dominate the colour palette to show a positive, bright outcome. Although Bounce Back is a functional drink and a premium product which the brand language had to communicate, that still left us room for a bit of fun, though.
Mail order packaging was created along messaging and copywriting. Brand guidelines were also developed to ensure consistency of message when marketing and communications were produced inhouse.
