A new approach to sexual health support.
Case study: Sandyford.
Since its formation in 2000, Sandyford has delivered a fully integrated sexual health service across the NHS Greater Glasgow and Clyde area.
Sexual, reproductive and emotional health are sensitive subjects. In the years Sandyford has been running, the way we talk about sex, gender and identity had changed. Now was the time for a new brand and communication approach.
The brief.
Full rebrand, brand guidelines and inclusive imagery for campaign and marketing materials.
The client had to change, to keep their service both relevant and effective. Sevenfive was asked to create a modern brand identity for the organisation, supported by full brand guidelines, bespoke imagery and design templates.
Deliverables:
• Brand messaging and Tone of Voice
• Brand re-development
• Full brand guidelines
• Bespoke illustrations and imagery
• Brochure, poster and leaflet templates
• Social media templates
• Event collateral
• Signage
Getting started.
Although well known, Sandyford had never established itself as a recognisable brand. The service had existed for years, but when asked, many users were unaware of the wide-ranging support available.
The new branding had to appear modern and inviting, while displaying authority and dependability. We started with a broad palette of bright colours to convey the idea of inclusivity. This kicked off a fresh new brand style and visual language.
Brand identity.
Complex and multi-faceted, but inclusive; the client needed a simple rebrand to better represent the wide-ranging services provided by the organisation.
Illustrations.
A deceptively simple illustration style combines the new brand colour palette with a stripped-back, minimal approach, for an over-all inclusive feel.
Delivering the messages.
The new colours and brand imagery bring a lightness of touch to a difficult subject matter. This allows bold messages to be delivered without compromise.
Brand guidelines.
Comprehensive guidelines are aimed at Sandyford’s marketing department and their external service providers. Brochure, leaflet and editable social media templates make it easy for anyone to create on-brand communications, quickly and confidently.
