Hutchesons Bar and Restaurant branding and design

A NEW GLASGOW CLASSIC.

Hutcheson Hall began life in the early 1800’s as a memorial to George and Thomas Hutcheson, two of Glasgow’s wealthiest merchants who had previously founded Hutchesons Hospital at the Trongrate and Hutchesons Grammar School.

After taking on the lease in 2013, The Rusk Company worked with The National Trust for Scotland restoring the Grade ‘A’ listed landmark and transforming it into a high end bar and restaurant. The Rusk Company approached Sevenfive Creative to help create a brand for a bar and brasserie that would become a new Glasgow classic.


HISTORY BUILT IN.

Hutchesons comes with history built in and this was the starting point for creating an identity that would spearhead the brand and for the development of further materials. Using the original Hutchesons family crest we were able to produce an identity not only fitting of the venue but also incorporating elements from it’s unique past.

Hutchesons Bar and Restaurant branding and design
Hutchesons Bar and Restaurant branding and design

A teaser campaign was developed to help build interest during the lengthy fit out process. This included a social media campaign, outdoor advertising and photography to show the faded glamour of the interiors.

Hutchesons Bar and Restaurant branding and website design
Hutchesons Bar and Restaurant branding, photography and design
Hutchesons Bar and Restaurant branding, photography and design
Hutchesons Bar and Restaurant branding and signage design

Hutchesons is a venue keen to provide an end-to-end service, ensuring that your entire visit lives up to your expectations and matches the stunning surroundings. Additional print and marketing materials were developed to help add to the experience.

Hutchesons Bar and Restaurant branding, print and menu design
Hutchesons Bar and Restaurant branding, print and menu design
Hutchesons Bar and Restaurant branding, print and menu design
Hutchesons Bar and Restaurant branding, print and menu design

The Hutcheson website was developed alongside the brand materials to bring the same high quality experience to the online customers. It was important for the website be visually appealing and on-brand but also technically sound.

A bespoke Umbraco build helped increase customer numbers and interest in the venue. Integrated social feeds and online booking widgets combine with a robust content management system and a seamless design crossover to help add to the brand experience.

Hutchesons Bar and Restaurant branding and website design
Hutchesons Bar and Restaurant branding and website design